Who We Are.

We are a design-driven data research lab connecting the dots between the academic world and private sector.

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Our Story.


When we first became managers, we’ll admit it, we were a bit lost. There was no guide. We wanted to develop our leadership skills, but did not know the best way to do so. There are many materials available, but none seemed to be right for us. Forget leadership coaching, we were too junior … and coaching was reserved for more senior leaders.

Here we are, over 10 years later, and with the help of AI, Machine Learning and Technology, we have created Butterfly: the coach we wished we had when we became managers.

When conceptualizing Butterfly, we spoke with dozens of leading experts from companies and research facilities around the world. Then took all of this information and incorporated it into a tool that managers would love!

Becoming a manager is more than a update on your LinkedIn profile; it’s an important career milestone and if you’re reading this, you’re already taking the first step to becoming a great manager. Having an insatiable curiosity and a desire to learn about leadership as a craft.

So what do you say? Are you ready to hatch from your shell and become the leader you always knew you could be?

David, Marcus & Simon
Co-founders of Butterfly



Our Team.

We are a team of entrepreneurs, learners , scientists, and creative nerds!


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Our survey technology is 100% Free.

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