Butterfly Featured in WSJ as Innovative AI Coaching App to Help Young Managers

We’re really thrilled to have been featured in a great Wall Street Journal article about the AI-driven apps that help new managers grow into confident leaders.

The story focuses on how AI-driven coaching apps are “democratizing leadership training,” making it more accessible for new leaders — especially digital-native millennials — to fill the training gaps in their careers.

Butterfly came to be after our founders first became managers, pushed into leadership with no training and no guidance.

Now, our feedback-driven tools are using machine learning and AI to ensure other managers don’t experience the same stresses to the detriment of their teams.


“The app tracks feedback from users’ employees and uses machine learning to serve up curated tips and articles, says David Mendlewicz, co-founder and CEO of the New York-based company.”


The article helps reiterate how valuable tools like Butterfly are for new managers:

  • Nearly half (49%) of employees would rather receive training on the job as needed instead of in a broad-strokes formal class.
  • Repetition and reminders are effective at helping people learn new material or develop new skills, like leadership and management.

Read the full article to see the breadth of technologies redefining how managers hone their skills and develop into full-fledged leaders.

[Read The Story]

By Katelyn Trela
Published: April 16th 2019

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