Employee Happiness Leads to Business Success
Findings from The World Happiness Report and How You Can Apply Them
The World Happiness Report was recently released, citing strong evidence that an increase in workplace well-being brings about a 10% increase in productivity, on average.
Within a dedicated section, researchers conducted a meta-analysis of Gallup research to help validate the strong correlation between employee happiness and productivity. Butterfly is featured in one of the report’s supporting case studies. This report was conducted by the Workplace Well-being Committee, of which our CEO, David Mendlewicz, is a founding corporate member.
Here are a few top findings:
1. One study in the report issued simple daily surveys (like those Butterfly offers) to call center employees, which helped them see that an employee’s mood when they clocked in had an affect on their productivity. Companies can use our tools to communicate easily and regularly with hourly employees and keep pulse on employee mood.
Employee satisfaction showed strong correlations to profitability, productivity and loyalty in three key industries:
—Satisfied employees drove a 42% gain in profitability in the manufacturing sector
—Satisfied employees drove a 28% increase in customer loyalty in the retail industry
—Satisfied employees drove a 21% uptick in productivity in the services industry
2. This clearly indicates the importance of employee satisfaction as a direct contributor to performance. At Butterfly, our suite of tools closely aligns with this finding. We are making it simpler for managers and leadership teams to improve employee satisfaction and increase profitability.
3. The study also looked at how employee well-being affected stock market performance, studying employees working at top-rated companies alongside the long-run stock returns for those companies. They found that stock returns were higher for companies with happier employees.
Many of the factors that are considered in naming a company one of America’s best places to work — job satisfaction, attitudes toward management, company culture, etc. — can be measured using Butterfly’s pulse surveys.
4. Butterfly supported the report’s findings with a case study that showed that mood improved when surveys were given regularly. This suggests that providing outlets for feedback regularly could lead to a happier, more engaged workplace.
Overall, the report provides good anecdotal and statistical evidence that there are huge productivity and profitability benefits to keeping employees — especially hourly ones — satisfied and happy at work.
We’ll share a more in-depth analysis of the findings soon. Send us an email at firstname.lastname@example.org if you’d like to receive it, or if you’re ready to set up a demo.