5 Characteristics of an Employer of Choice

Evelyn Cools
May 24, 2023
5 Characteristics of an Employer of Choice

More than ever, employees are looking for companies where they feel seen, heard, and satisfied in their jobs. Being recognized as an "Employer of Choice" not only means your employees are excited to come to work, but it also gives you the upper hand when it comes to attracting, hiring, and retaining the best talent. 

We’ve compiled a list of companies that are going above and beyond in creating a people-centric culture. But first, what does it mean to be an “Employer of Choice”, and how can you achieve this in your organization?

Key Characteristics of an Employer of Choice

1. Invest in Inclusivity and Diversity

Create an inclusive culture by offering tailored training programs and employee resource groups that meet the unique needs of their diverse workforce, such as language programs and amenities for new parents

2. Cultivate a Culture of Recognition and Communication

Foster a culture of open communication, collaboration, and recognition through regular check-ins, listening sessions, feedback tools, and transparent compensation packages that incentivize career growth and development - check out these communication tips for frontline teams

3. Prioritize Safety and Comfort

Ensure the safety and well-being of workers by providing regular safety training, ergonomic workstations, personal protective equipment, and comfortable workspaces, break rooms, and social areas

4. Offer Flexibility and Work-Life Balance

Encourage work-life balance and offer flexible scheduling options, generous paid vacation policies, and on-site amenities such as rest areas, meditation rooms, and outdoor spaces to help workers recharge

5. Foster Professional Development

Stimulate professional development through training and upskilling programs, mentorship, and opportunities for career advancement

Butterfly Shortlist - Employer of Choice 2023

Butterfly would like to recognize the following companies for their amazing efforts in making their employees feel valued and supported in 2023. This list was compiled through data we collected over the past 6 months measuring improvements in worker sentiment, and is organized in alphabetical order.

Artistic Milliners



East West Seed (EWINDO)




Lucky Core Industries

Metro Nashville

Pitney Bowes

Rent the Runway


We already support 30,000+ frontline managers worldwide

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